The Blairgowrie Golf Club was founded in 1889 and still stands as one of the most reputable and respected private members’ clubs in Scotland. Set in heather and lined with silver birch and pines, the Rosemount and Lansdowne courses are regulars in Scotland’s top 100 golf courses. The Rosemount recently hosted the 2014 Junior Ryder Cup and is a James Braid classic.
Grey Nickel was asked to grow the profile of the club within the golf industry, whilst working in the local area to promote their corporate golf days, society golf days and membership. Golf day business is an important source of revenue to supplement the club’s income. On a project basis, Grey Nickel researched, called and grew the target market database specifically targeting event decision makers with bespoke golf day marketing collateral.
The Rosemount course has established itself as one of the finest inland courses in the country and was the venue of Grey Norman’s first ever European Tour victory in 1977.
Blairgowrie consists of 45 holes of golf, the 18 holes of Rosemount and Lansdowne, built in the 1970s, aswell as the 9-hole Wee course.
In 2014, Blairgowrie hosted the Junior Ryder Cup in the same week as the Ryder Cup, held a short distance away at Gleneagles. The US were victorious by 16 points to 8.