East Lothian, Scotland
Scotland’s Golf Coast promotes the 21 golf courses in East Lothian together with the a selection of accommodation providers and local attractions. Primarily links golf courses, the selection ranges from Muirfield, an Open venue, to Gifford, a 9-hole par three course. The objective of the group is to grow golf tourism in East Lothian. This is done through the website, downloadable guide, newsletter and social media.
Grey Nickel came on board with the specific remit of social media and member engagement. Social media is a vital part of Scotland’s Golf Coast marketing and posts are in Grey Nickel’s hands. The posts are informative, interesting and aspirational, specifically aimed at golfers looking to book a golf break within the UK. Target markets include the domestic golfer, northern and western Europe along with North Americans. The Scotland’s Golf Coast model relies on the private sector, with opportunities for funding from the public sector. By offering advertising, exposure to the database, coverage on the website and an opportunity to network with like-minded businesses, Scotland’s Golf Coast is a marketing group that relies on the members’ interaction.
Scotland’s Golf Coast has been home to the Scottish Open for the past two years (2019 and 2020) at the Renaissance Club.
The Honourable Company of Edinburgh Golfers – Muirfield, is located on Scotland’s Golf Cast. Muirfield has held the Open 16 times.
Edinburgh is only 10 minutes from the nearest of the 21 courses and 45 minutes to the furthest.
The main tourist town in East Lothian is North Berwick, but there is a large selection of accommodation throughout the region.