Stirling Castle

STEP Business Gateway

Stirling, Scotland

Grey Nickel works as a specialist marketing advisor for STEP Business Gateway, offering Stirling businesses marketing support. We have worked on an interesting mix of local businesses, mostly in the tourism sector, but also sports, counselling and clothing. They are short contracts where we are only a temporary member of their team, but we love to keep in touch and watch the local businesses thrive.

 

A Variety of Projects

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Roll Outdoors
An adventure provider that delivers unforgettable experiences and unique adventures in Loch Lomond and the Trossachs National Park. Grey Nickel helped combine their products and services to create a package for resale by third parties. We also helped build a focussed local advertising campaign.

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Roots Cycles
A family-owned, bike specialist based in Doune, the gateway to the Trossachs. Priding themselves on knowledge and customer service, Roots is a successful part of the local community and is passionate about everything ‘bike’. Grey Nickel has assisted with the ongoing design of a new website, aswell as exploring marketing and partnership opportunities in the area. The highlight was the opportunity created to market their services at the UCI World Cycle Championships supporters village.

 

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Launch Learn – The Arpine Group
Launch Learn offers home education solutions and online tuition for STEM (SQA). LaunchLearn has discovered a gap in the market specifically for Scottish education, aswell as for ‘home learning’. Grey Nickel reviewed the current website customer journey and created a marketing strategy in preparation for a full-scale product launch.

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Wild Weekends
A collaboration of two tourism businesses, Great Time Scotland and Go Country. Together they have created an outdoor experience weekend, offering guests traditional country pursuits and lochside adventure sports. Grey Nickel have helped them package their product, create marketing collateral and map out routes to market.

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Venture On
A business which has grown from providing Duke of Edinburgh expedition delivery to expanding into wilderness weekends for adults. Grey Nickel are providing market research and strategy, as well as advice on product development.

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Attis Fitness
Grey Nickel worked with Attis Fitness on the launch of their new Stride Sense product, a sports legging with inbuilt smart technology. We provided a marketing strategy for pre and post launch. The focus was on digital channels, PR and video creation.

Loch Ard Scotland
Adventure in Scotland
Attis Fitness

Having browsed the website, the first step is to get in touch. Communication is key, so we like to start that way.

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