Working together for your sales and marketing needs

Services

Grey Nickel offers sales representation, strategic sales and marketing analysis, online and offline marketing solutions, content and product management.

There are two ways to work with Grey Nickel.

On-going:

Perhaps there is a gap in knowledge or experience, or an area that needs a specific push. Grey Nickel can develop a specific goal driven strategy as an on-going basis, which sits nicely alongside your day-to-day sales and marketing activities and where we can work pro-actively with you.

Project:

There is a specific project that requires a focussed amount of time, with a set goal in mind. The project will have specific objectives, parameters and time-scales, but Grey Nickel can offer the flexibility to focus on the ultimate target.

We are fortunate to work for a selection of diverse projects and companies. Our partners page outlines our current and past clients.

We have two decades of experience in the following sectors.

  • Travel and tourism
  • Sport and leisure
  • Food and beverage
  • Charities
  • Social enterprise
  • Education
  • Public sector

Due to the diversity of clients and the breadth of our experience, we can provide knowledge in a variety of sales and marketing channels.

Services

Definition of our services.

Interpersonal skills and the sales cycle:

We not only generate sales, but also advise on the practice involved in the sale. We understand that the sales objectives will be goal driven. We can be both pro-active and re-active, utilising our experience in the sectors above, whether it is sales representation, sales strategy analysis, specific sales calls, event attendance or utilisation of our network of contacts. Understanding the buying decision process is vital to our success, together with customer and business relationship management.

Personable, knowledgeable and passionate are the main sales characteristics of Grey Nickel.

“Always deliver more than expected” – Larry Page, co-founder Google.

Place and promotion:

Similarly, our marketing services can be used in conjunction with the proactive sales activities as part of a rounded sales and marketing strategy. Alternatively, we can focus on a specific marketing strategy or project. Key strategies include managing your social media channels, adwords and Facebook advertising campaigns. Other online activities include, email and content marketing. Extra marketing angles cover PR, market intelligence and market research.

Targeted, measurable and creative are the main marketing characteristics of Grey Nickel.

“If you’re passionate about something and you work hard, then I think you will be successful” – Pierre Omidyar, eBay founder and chairman.

Additional projects:

We are able to use our expertise to look at product management, enhancing or fine-tuning the variety of products on sale. We have copy-writing skills and translation services (French, Spanish and German) for brochures and websites making sure your product is maximised online.

“Life has to be lived. That’s all there is to it” – Eleanor Roosevelt

Case study – Origin Hotels

Origin Hotels is a new boutique hotel management company, based in Marrakech. They have five luxury riads in the centre of the Medina of Marrakech. Looking to take the next step forward with their profile, occupancy and revenue, Grey Nickel have been employed to offer on-going sales and marketing advice to their management team. This includes regular strategy and brand exercises, sales representation and network advice.

A team of sales staff has been set up across Europe, targeted at selling unique experience packages in Marrakech. The different segments of the market were quickly identified and tailor-made packages were created. Origin now offers experiences to golfers, shoppers, sightseers and corporate clients alike, taking advantage of the service, facilities and location.

There was an opportunity to offer a 360 degree 5* riad experience in Marrakech from start to finish, reassuring clients and providing them with a lifetime memories.

Through the sales team and exposure in the identified segments, Origin Hotels is looking to expand further in 2016 and is confident the new structure of the sales and marketing team will take it to the next level.

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